Cognitive Connie
Understanding the multi-store model
Atkinson and Shiffrin's multi-store model (1968) was the first major structural account of human memory — proposing three distinct stores through which information flows in sequence: the sensory register, short-term memory (STM), and long-term memory (LTM).
Key figures
George Miller
1956Proposed that STM capacity is approximately 7 ± 2 chunks — the "magical number seven" — based on a review of performance across span tasks. Introduced the concept of chunking to explain how capacity limits can be effectively extended through meaningful organisation.
Lloyd & Margaret Peterson
1959Demonstrated the brief duration of STM (~15–30 seconds without rehearsal) using consonant trigrams and backward counting to prevent rehearsal. Their study provided key evidence that STM is a separate, temporary store whose contents decay rapidly unless actively maintained.
George Sperling
1960Used the partial report technique to reveal the large capacity and rapid decay (~500 ms) of the visual sensory register (iconic memory). His elegant experiments showed that the visual system briefly captures a complete snapshot of the visual scene, but only a small subset is transferred to STM by attention before decay.
Richard Atkinson & Richard Shiffrin
1968Psychologists at Stanford who proposed the multi-store model in 1968, providing the first formal, systematic account of human memory as consisting of three distinct stores with different properties. Their modal model became the dominant framework for memory research for over a decade and generated substantial experimental work before being refined and challenged.
Key concepts
Sensory register
The first store in the multi-store model: holds raw, modality-specific sensory information for a very brief period (iconic memory: ~0.5 seconds for visual; echoic memory: ~2–4 seconds for auditory). Very large capacity but most information decays unless attended to. Sperling (1960) estimated iconic memory capacity at 9–12 items using the partial report technique.
Short-term memory (STM)
The second store: holds information that has been attended to for approximately 15–30 seconds without rehearsal (Peterson & Peterson, 1959). Capacity is approximately 7 ± 2 chunks (Miller, 1956). Information in STM is primarily encoded acoustically (Conrad, 1964) — even when input is visual, items tend to be recoded into sound-based representations. Maintenance rehearsal can keep information active; sufficient rehearsal transfers it to LTM.
Long-term memory (LTM)
The third store: potentially unlimited in capacity and duration. Information in LTM is primarily encoded semantically — meaning-based rather than sound-based (Baddeley, 1966). LTM stores both explicit (declarative) memories — episodic and semantic — and implicit (non-declarative) memories such as procedural skills and conditioned responses. The hippocampus is critical for transferring information from STM to LTM.
Capacity
The amount of information a memory store can hold. Sensory register: very large (~9–12 items). STM: approximately 7 ± 2 chunks (Miller, 1956); revised to ~4 chunks by Cowan (2001). LTM: effectively unlimited. Capacity in STM can be extended by chunking — grouping individual items into meaningful units.
Duration
How long information lasts in each store without rehearsal. Sensory register: ~0.5 seconds (iconic) to ~4 seconds (echoic). STM: approximately 15–30 seconds without rehearsal (Peterson & Peterson, 1959). LTM: potentially permanent, though retrieval failure can make memories inaccessible.
Coding
The format in which information is represented in each store. Sensory register: modality-specific (visual, auditory, etc.). STM: predominantly acoustic — sound-based — even for visually presented material (Conrad, 1964). LTM: predominantly semantic — meaning-based (Baddeley, 1966). Evidence: acoustic similarity causes confusion in STM recall; semantic similarity causes confusion in LTM recall.
Maintenance rehearsal
Repetitive, shallow rehearsal (the "inner voice" repeating items) that keeps information active in STM and can transfer it to LTM through sufficient repetition. Distinguished from elaborative rehearsal (processing meaning), which produces stronger long-term retention. Levels of processing research (Craik & Lockhart, 1972) showed that maintenance rehearsal alone produces weak long-term memories — challenging the model's assumption that rehearsal equals transfer.
Chunking
Organising individual items into meaningful groups or units, effectively extending STM capacity beyond the raw 7 ± 2 item limit. For example, the sequence 1-9-4-5-1-9-6-8 (8 items) can be chunked as "1945" and "1968" (2 chunks). Expert chess players can recall entire board positions by chunking pieces into familiar tactical patterns rather than storing each piece individually.
Test your knowledge
See also
Frequently asked questions
What is the difference between coding in STM and LTM?+
STM uses predominantly acoustic coding — information is represented in a sound-based format, even when input is visual. This is why we make errors on acoustically similar letters (B, C, D, G) in short-term recall tasks. Conrad (1964) demonstrated this by showing participants were more likely to confuse letters that sound similar than letters that look similar. LTM uses predominantly semantic coding — information is represented in terms of its meaning rather than its sound. Baddeley (1966) confirmed this: participants who had recalled a list made far more semantic confusions in long-term recall than in short-term recall. This difference in coding format was one of the key pieces of evidence that STM and LTM are genuinely distinct stores rather than one continuous memory system.
What evidence supports the multi-store model?+
Several converging lines of evidence supported the model: - **Serial position effect**: the primacy effect (better recall of early list items) reflects transfer to LTM through rehearsal; the recency effect (better recall of later items) reflects items still held in STM. Glanzer and Cunitz (1966) showed that an unfilled delay before recall abolished the recency effect but left the primacy effect intact — consistent with STM having decayed and LTM being unaffected. - **H.M. case study**: a patient (Henry Molaison) with bilateral hippocampal removal had intact STM but severely impaired new LTM formation (Scoville & Milner, 1957), suggesting functionally independent stores. The KF case (Shallice & Warrington, 1970) showed the opposite dissociation — severely impaired STM with intact LTM — from a left-hemisphere lesion unrelated to the hippocampus, providing further evidence that STM and LTM are separate systems. - **Peterson and Peterson (1959)**: STM duration of ~15–30 seconds without rehearsal, consistent with a time-limited temporary store. - **Conrad (1964) and Baddeley (1966)**: different coding formats in STM (acoustic) and LTM (semantic) imply separate systems.
What are the main criticisms of the multi-store model?+
Several findings challenged the model: - **Oversimplification of STM**: the model treats STM as a single, passive store. Baddeley and Hitch (1974) showed it is better described as a multicomponent working memory system that actively processes information. - **Rehearsal is not sufficient for LTM transfer**: Craik and Lockhart (1972) showed that depth of processing — not amount of rehearsal — determines long-term retention. Maintenance rehearsal (mere repetition) produces poor long-term memory even after extensive practice. - **Oversimplification of LTM**: the model does not distinguish between episodic, semantic, and procedural LTM — all of which have different properties and rely on different brain systems. - **Passivity**: the model implies memory is a one-way pipeline, when in reality LTM knowledge actively shapes what is encoded into and retrieved from STM.
What is the difference between the multi-store model and the working memory model?+
The multi-store model (Atkinson & Shiffrin, 1968) treats STM as a single, unitary store that holds information temporarily before it either decays or is transferred to LTM through rehearsal. Its STM component is passive — a waiting room for information. Baddeley and Hitch (1974) replaced this with the working memory model, arguing that what the multi-store model called "STM" is actually a multicomponent system with a central executive (attentional control), a phonological loop (verbal/acoustic information), a visuospatial sketchpad (visual/spatial information), and later an episodic buffer (multisensory integration). Working memory is active — it does not just hold information but manipulates it for ongoing tasks like reading, arithmetic, and reasoning. The working memory model better explains dual-task performance, individual differences in cognitive ability, and the complexity of everyday cognitive tasks.
Sources
Last reviewed July 2025- 1.
Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. In K. W. Spence & J. T. Spence (Eds.), Psychology of Learning and Motivation (Vol. 2, pp. 89–195). Academic Press.
+About this source
Original proposal of the multi-store model describing sensory register, short-term store, and long-term store with distinct encoding, capacity, and duration.
- 2.
Miller, G. A. (1956). The magical number seven, plus or minus two: Some limits on our capacity for processing information. Psychological Review, 63(2), 81–97. https://doi.org/10.1037/h0043158
+About this source
Established STM capacity at approximately 7 ± 2 chunks and introduced the concept of chunking.
- 3.
Peterson, L., & Peterson, M. J. (1959). Short-term retention of individual verbal items. Journal of Experimental Psychology, 58(3), 193–198. https://doi.org/10.1037/h0049234
+About this source
Demonstrated that STM duration is approximately 15–30 seconds without rehearsal using consonant trigrams and backward counting.
- 4.
Conrad, R. (1964). Acoustic confusions in immediate memory. British Journal of Psychology, 55(1), 75–84. https://doi.org/10.1111/j.2044-8295.1964.tb00899.x
+About this source
Showed that STM uses predominantly acoustic coding, even for visually presented material.
- 5.
Sperling, G. (1960). The information available in brief visual presentations. Psychological Monographs, 74(11), 1–29. https://doi.org/10.1037/h0093759
+About this source
Iconic memory experiment using the partial report technique revealing the large-capacity, rapidly-decaying visual sensory register.
- 6.
Eysenck, M. W., & Keane, M. T. (2015). Cognitive Psychology: A Student's Handbook (7th ed.). Psychology Press.
+About this source
Standard cognitive psychology textbook covering the multi-store model, its supporting evidence, and its limitations.