Attention
"Everyone knows what attention is," wrote William James in 1890. "It is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Despite James's confidence, the scientific study of selective attention only flourished in the 1950s and 1960s, driven by practical demands — cockpit design, telecommunications — that made the limits of human attention suddenly consequential.
Colin Cherry's dichotic listening studies (1953) demonstrated that listeners who shadow (repeat aloud) a message in one ear miss most of the semantic content of a simultaneously presented message in the other ear — but they notice their own name and gross acoustic changes. Donald Broadbent (1958) formalised this as early selection filter theory: a bottleneck filter selects attended input on the basis of physical characteristics (location, pitch) before semantic analysis, allowing only the attended channel to reach higher processing. Anne Treisman (1964) modified this to attenuation theory: rather than blocking unattended input completely, the filter attenuates it — reducing its signal strength, but allowing highly relevant material (one's own name, semantically expected words) to break through if their activation threshold is low enough.
Perhaps no demonstration of attention's limits has been more startling than Simons and Chabris's (1999) "invisible gorilla" experiment. Participants asked to count the number of times basketball players passed the ball failed — approximately 50% of the time — to notice a person in a gorilla costume walking through the scene, pausing to beat their chest. This inattentional blindness effect demonstrated that vivid, unexpected events go unnoticed when attention is otherwise engaged, challenging assumptions about the automaticity of visual awareness.
Attention is not one thing but a family of related processes. Selective attention filters relevant from irrelevant input. Sustained attention (vigilance) maintains task focus over extended periods. Divided attention handles multiple simultaneous tasks (typically degrading performance on both). Attention can be directed either top-down — deliberately guided by current goals and expectations, controlled primarily by a frontoparietal network (dorsal attention network: FEF and IPS) — or bottom-up — automatically captured by salient stimuli (sudden onset, high contrast, emotional content), controlled by a ventral attention network (TPJ and IFG). The Stroop task — naming the ink colour of colour words (e.g., RED printed in blue ink) — is the most widely used measure of selective attention under conflict, because the highly over-learned word-reading response must be suppressed in favour of the less automatic colour-naming response.
Frequently Asked Questions
What is the difference between early and late selection models of attention?
Early selection models (Broadbent, 1958) propose that a filter selects inputs for further processing based on physical characteristics — before semantic analysis has occurred. This explains why we retain little of the unattended message in dichotic listening (it is blocked before meaning is extracted). Late selection models (Deutsch & Deutsch, 1963) propose that all inputs are analysed to the level of meaning before selection — the bottleneck is at response selection, not perceptual analysis. The evidence from cocktail party effects (one's name in the unattended channel) and priming studies from unattended channels favours some form of intermediate or attenuation model (Treisman), in which unattended inputs receive attenuated rather than absent processing, with highly relevant content still capable of breaking through.
What is inattentional blindness and what does it tell us about attention?
Inattentional blindness is the failure to perceive an unexpected but fully visible stimulus when attention is engaged elsewhere. In Simons and Chabris's (1999) gorilla experiment, ~50% of participants watching a basketball passing task failed to notice a person in a gorilla costume. The phenomenon demonstrates that perception is not automatic or comprehensive — conscious visual awareness depends critically on the allocation of attention to a stimulus. Even large, salient events can be missed if they fall outside the current focus of attention. Inattentional blindness has practical implications for safety (surgeons missing anomalies, air traffic controllers missing aircraft) and for understanding cognitive limitations in multitasking.
What is the difference between top-down and bottom-up attention?
Top-down (endogenous, goal-directed) attention is deliberately deployed toward stimuli that are relevant to current goals and expectations — you deliberately read this sentence because your goal is to understand attention. It is controlled by the frontal eye fields (FEF) and intraparietal sulcus (IPS) — the dorsal attention network — and is voluntary and slower to deploy. Bottom-up (exogenous, stimulus-driven) attention is automatically captured by salient stimuli — a sudden flash of light, a loud noise, or one's own name — regardless of current goals. It is controlled by the temporoparietal junction (TPJ) and inferior frontal gyrus — the ventral attention network — and operates rapidly and automatically. In practice, most attentional behaviour reflects the interaction of both systems.
What is the attentional blink and what does it reveal?
The attentional blink is the temporary impairment in detecting a second target (T2) appearing within about 200–500 ms after a first target (T1) in a rapid serial visual presentation (RSVP) stream. First described by Raymond et al. (1992), it suggests that consciously identifying a target requires cognitive resources that take time to replenish. T2 items presented at a lag of ~2–4 items after T1 are frequently missed — they appear to enter the visual processing stream but fail to be consolidated into conscious awareness. The attentional blink provides a tool for studying the temporal dynamics of conscious access and the bottleneck in attentional processing, which correlates with global workspace activity in frontal and parietal regions.
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Sources
Last reviewed: 8 August 2026
- 1.
Cherry, E. C. (1953). Some experiments on the recognition of speech, with one and with two ears. Journal of the Acoustical Society of America, 25(5), 975–979.
Primary studyIntroduced the dichotic listening paradigm and the cocktail party effect.
- 2.
Broadbent, D. E. (1958). Perception and Communication. Pergamon Press.
TextbookProposed the early filter model of selective attention — the foundational cognitive model of attentional selection.
- 3.
Simons, D. J., & Chabris, C. F. (1999). Gorillas in our midst: Sustained inattentional blindness for dynamic events. Perception, 28(9), 1059–1074.
Primary studyThe gorilla experiment — classic demonstration of inattentional blindness showing the limits of unattended visual awareness.
- 4.
Corbetta, M., & Shulman, G. L. (2002). Control of goal-directed and stimulus-driven attention in the brain. Nature Reviews Neuroscience, 3(3), 201–215.
Review articleInfluential review proposing the dorsal (top-down) and ventral (bottom-up) attention networks and their distinct roles.